This is a brand of cured meat founded in 1895 in Bescanó, a small town of Girona. The purpose of this redesign was to highlight the company's expertise and create an own identity for the brand.
Origin and nostalgia. On these two pillars we built the new image of the brand.
In response to the growing demand for authentic, traditional, healthy products, Nestlé is launching its own range of kefir, and has entrusted the design of the sub-brand language and the packaging for the range to us.